Content Strategy & Campaign Management, Social Media Copywriting & Visual Design, Meta Business Suite , Buffer & Hootsuite, Social Media Strategy and Analytics, Content Creation (Graphics, Copy, Video), Community Engagement, Canva & Capcut, Google Workspace (Docs, Sheets, Slides), Project Management, Brand Storytelling, Campaign Planning & Execution, SEO Principles & Hashtag Optimization, Influencer Collaboration, Trendspotting & Meme Culture.
Lagos, Lagos State, Nigeria
Full time
Summary
Led content creation and social media strategy for Favex, a crypto and gift card trading platform, enhancing trust and driving brand excitement for new product launches.
Highlights
Developed engaging, educational social media content for Favex, significantly increasing user trust and platform credibility within the crypto trading sector.
Orchestrated Instagram content calendars and executed successful teaser campaigns, generating substantial brand excitement for the Favex 2.0 launch.
Produced high-converting, storytelling video ads and compelling visual content using Canva, enhancing user engagement and conversion rates.
Monitored and analyzed story engagement rates, comments, and reach data to continuously optimize content performance and audience interaction.
Simplified complex crypto trading concepts through accessible content, making the platform feel safer and more enjoyable for young Nigerian users.
Lagos, Lagos State, Nigeria
Contract
Summary
Developed and executed a targeted content strategy for Ijeworks/The Space Studio, positioning it as a top-tier photography brand for professionals and corporate teams.
Highlights
Designed and implemented a targeted social media strategy that elevated Ijeworks to a top-tier photography brand for professionals and corporate clients.
Developed high-converting content pillars, including behind-the-scenes reels, transformation carousels, and client feature threads, to drive engagement and showcase studio value.
Managed and maintained a comprehensive monthly content calendar, ensuring alignment with studio events and photography session schedules.
Initiated 'Creative Highlights' and 'Client Spotlight' series, resulting in increased story interactions and a higher volume of saved posts.
Established a cohesive brand voice guideline, ensuring consistent visual storytelling and messaging across all digital platforms.
Lagos, Lagos State, Nigeria
Full Time
Summary
Supported social media content creation and community management for Koval's Kitchen, a food brand, to enhance brand aesthetics and customer interaction.
Highlights
Collaborated with a graphic designer to support the strategic design and scheduling of branded food content.
Authored engaging captions and curated highlight categories to effectively showcase food aesthetics and streamline the delivery process.
Monitored audience reactions and optimized content scheduling based on peak engagement times, enhancing content visibility and reach.
Managed direct messages, responded to customer orders, and curated user-generated content weekly, significantly improving community interaction.
Lagos, Lagos State, Nigeria
Part Time
Summary
Contributed to social media efforts for Ogene Igbo, a cultural platform promoting Igbo heritage and entrepreneurship, by creating engaging content and managing community interactions.
Highlights
Developed culturally rich, educational content that effectively promoted the Igbo language, cultural pride, and women-led businesses.
Managed social media pages, successfully increasing awareness and support for Igbo women entrepreneurs.
Designed and launched social campaigns that showcased success stories of Igbo women and celebrated cultural heritage.
Fostered community engagement through interactive posts, cultural storytelling, and relatable conversations.